Gen Z is rewriting the rules of banking.
Unlock What Gen Z Wants from Their Bank.
Our nationwide survey of Gen Z customers reveals what matters most to the next generation—and how community banks can adapt to earn their trust.
Download The Study
Gen Z is transforming the way banks earn trust, deliver value, and connect with customers. We surveyed Gen Z banking customers nationwide—and the results may surprise you. Discover what matters most to the next generation of customers and how community banks can adapt to win their loyalty.
See Around Corners With Targeted Research
Looking to better understand your customers, team, or market?
Neck Up offers custom research services designed specifically for community banks. Whether you're exploring brand perception, customer behavior, or strategic growth opportunities, we can help you uncover the insights that drive smarter decisions.
Quantitative Analysis
Data That Drives Growth – Harness industry-leading tools to pinpoint market opportunities, track trends, and measure what matters most for your business strategy.
Secondary Research Analysis
Industry Insights That Keep You Ahead – We cut through the noise to deliver clear, data-backed strategies using top-tier market intelligence.
Qualitative Analysis
Uncover What Customers Really Think – Through expert-led focus groups, in-depth interviews, and behavioral insights, we reveal the ‘why’ behind customer decisions.
Let’s talk about how research can support your next big move—reach out today to start a conversation.
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