First Homes. Fresh Expectations.
What Milleneials Want From Mortgage Lenders - and Where Community Banks Fit In
Understanding Millennial Perceptions of Community Banks in the First-Time Home Buyer Process
As large national lenders and fintech options continue to dominate the mortgage market, community banks face growing challenges in connecting with Millennial and Gen Z first-time homebuyers.
This research project explores what younger buyers expect, prefer, and avoid when choosing a mortgage lender—and what role community banks play (or don’t play) in their decision-making journey.
Bank Leaders: Help Shape the Research
We want to hear from you.
Use the form below to share your perspective, submit key questions, or highlight areas you want us to explore in the research.
Your insights will help ensure the study addresses the challenges and priorities that matter most to today’s community banks.
→ What would you ask a Millennial homebuyer?
Take 2 minutes and shape the next stage of the research.
See Around Corners With Targeted Research
Looking to better understand your customers, team, or market?
Neck Up offers custom research services designed specifically for community banks. Whether you're exploring brand perception, customer behavior, or strategic growth opportunities, we can help you uncover the insights that drive smarter decisions.
Quantitative Analysis
Data That Drives Growth – Harness industry-leading tools to pinpoint market opportunities, track trends, and measure what matters most for your business strategy.
Secondary Research Analysis
Industry Insights That Keep You Ahead – We cut through the noise to deliver clear, data-backed strategies using top-tier market intelligence.
Qualitative Analysis
Uncover What Customers Really Think – Through expert-led focus groups, in-depth interviews, and behavioral insights, we reveal the ‘why’ behind customer decisions.
Let’s talk about how research can support your next big move—reach out today to start a conversation.
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