Marketing & media for community banks

Be seen. Be heard. Be remembered.

Neck Up helps community banks connect marketing strategy with the creative work that brings it to life. Plan a campaign, strengthen your brand, or bring a project from first idea through final production.

Need ongoing support? We can work alongside your team or provide hands-on marketing and media services for a defined project. We also serve other businesses that need practical creative support.

PLAN THE MESSAGE / MAKE THE WORK / KEEP IT MOVING

One connected marketing effort

What do you need to move forward?

Choose the support that fits your bank’s goals, team, and campaign. We can connect the pieces or focus on the one that needs attention now.

01 / DIRECTION

Marketing strategy & campaigns

Clarify the audience, message, channels, and work required to put a campaign into market.

02 / CONTENT

Copy & social media

Plan and create the words and social content that explain what makes your bank useful to the people it serves.

03 / DESIGN

Brand & graphic design

Give campaigns a clear, consistent visual voice across digital, print, and community touchpoints.

04 / PRODUCTION

Video, audio & radio

Shape a story, produce the assets, and prepare creative for the channels where it will run.

05 / DELIVERY

Email, digital & print

Build the materials needed to carry a campaign from the screen to the mailbox or the branch.

06 / LEARNING

Marketing measurement

Review response and campaign signals so the next decision is informed by what the work actually shows.

How we work

From brief to finished piece.

A good campaign starts with a decision: whom are we trying to reach, what do they need to understand, and what action should follow?

Neck Up brings marketing planning, writing, design, and production together so the finished work stays connected to that purpose.

01 / Define the job

Agree on the audience, objective, message, and scope.

02 / Build the creative

Develop the copy, design, and media the campaign requires.

03 / Put it to work

Prepare assets for the right channels and review what happens next.

Selected marketing and media work

Proof is in the work.

Explore video, copy, and creative direction produced for community banks and other businesses. These examples show the range of the work; they are not claims about campaign results.

Video and audio

Stories built for the screen and sound.

Six selections from the current Neck Up Marketing & Media portfolio.

Inside Wisconsin Podcast

Podcast production

Drone Footage

Aerial video

NorthStar Recruitment

Recruitment video

Production Reel

Production reel

Premier Community Bank

Community bank video

Graphics Sample

Motion graphics

Start a conversation

What does your next campaign need to accomplish?

Tell us what you are working toward. We can help shape the plan and create the pieces to put it to work.

Neck Up marketing and production services were previously known as My Marketing Director.

Talk about marketing and media