Payments research

What do peer payments mean for bank choice?

A 2020 survey of 522 recently active online banking users examines perceptions of peer-to-peer payments and switching considerations.

The seven-page study is a starting point for asking how payment experiences connect to customer expectations and loyalty.

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PAYMENTS / EXPERIENCE / LOYALTY / CHOICE

Inside the research

Questions worth taking back to your bank.

The report can prompt a focused conversation without assuming that every customer or market responds the same way.

Expectations

What payment experiences do your customers expect from their primary bank?

Choice

Where do payment features enter a customer's decision to stay or switch?

Evidence

Which local customer questions would you need to answer before investing?

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Download the study.

Peer-to-peer payments study

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The report describes a 2020 survey of 522 recently active online banking users. Read its findings as a time-bound study, then compare them with current evidence from your customers.

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Turn one study into a better question.

Explore related research or talk through what evidence would help your bank make its next decision.

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What does your bank need to understand next?

Neck Up can help frame the question and choose a practical research approach.

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