What Your Star Rating Is Costing You More Than You Think.
New research reveals how online reviews are reshaping the way consumers choose and switch financial institutions.
When a consumer starts shopping for a new bank or credit union, they're not just comparing rates and fees. They're reading reviews.
This national study gives community banks and credit unions a clear picture of how online reviews are shaping switching decisions — and what it means for your ability to attract new customers.
Accurate or Not, Your Online Reputation Is Now a Deciding Factor
What You'll Learn
✔ How online reviews directly influence your ability to attract switchers
✔ Why younger customers (18–24) weigh reviews even more heavily than the general population
✔ The star rating threshold you must clear to be considered
✔ How rural markets compare — and what it means for community institutions
✔ Why a strong review presence now rivals word-of-mouth referrals
See Around Corners With Targeted Research
Looking to better understand your customers, team, or market?
Neck Up offers custom research services designed specifically for community banks. Whether you're exploring brand perception, customer behavior, or strategic growth opportunities, we can help you uncover the insights that drive smarter decisions.
Quantitative Analysis
Data That Drives Growth – Harness industry-leading tools to pinpoint market opportunities, track trends, and measure what matters most for your business strategy.
Secondary Research Analysis
Industry Insights That Keep You Ahead – We cut through the noise to deliver clear, data-backed strategies using top-tier market intelligence.
Qualitative Analysis
Uncover What Customers Really Think – Through expert-led focus groups, in-depth interviews, and behavioral insights, we reveal the ‘why’ behind customer decisions.
Let’s talk about how research can support your next big move—reach out today to start a conversation.
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