Mortgage Competition Review
Your town has more lenders than you think.
Pick one branch. We map who is lending to buyers under 35 around it. The large banks and the apps are on it. You see how much they took.
SAMPLE
What the large banks and fintechs are doing around Your Town
50%of loans to buyers under 35 went to large banks and national lenders.
37%went to national mortgage companies and fintechs alone.
Lender ANational34
Lender BLarge bank33
Lender CNational23
Lender DNational21
A map like this, built for your branch. Real mortgage data from a Wisconsin town, lender names removed.
How it works. Numbers come from public mortgage data (HMDA), 2024 and 2025: owner-occupied home-purchase loans to primary applicants under 35, in the census tracts within about 10 miles of your branch. Lender location is headquarters, not branches. Many community banks do not report, so this is a comparison of who shows up, not market share. Your own bank is left off the count.